Black Friday: Early ad leaks, announcements from Target, Staples

It is only the beginning of October, but as in previous years, Black Friday and holiday shopping season, have continued to move higher up on the calendar.

Already, Black Friday ads are popping up online. On October 2, two-weeks before the first ad leak in 2014, the Black Friday flyer for Half Price Books surfaced on BFAds.net. The retailer is offering the first 100 customers in each store a free tote bag and a $5 gift card. One random bag will contain a $100 gift card. It is the same promotion they offered last year, according to the website, but they will also be offering 20 percent off storewide. Stores are scheduled to open on Friday, Nov. 27 at 9 a.m.

In other holiday shopping news, Target announced the expansion of their price matching policy. As of Thursday, Target stores began matching online prices of 29 competitors (instead of the previous five) as well as prices on Target.com. The new list of online retailers includes Macys.com, Staples.com, Ulta.com , Costco.com  and more

So instead of schlepping from store-to-store, you can stand in Target, scroll through your smartphone and still get a price match. In addition, Target shoppers now have twice as much time to make a price adjustment, up to 14 days from 7. See the full policy online at Target.com.

November 28, 2013 Buford - Jennifer Elinburg (left), of Buford, pushes her cart thru the store to shop for her son at the Toys R Us store on Financial Center Way in Buford on Thursday, November 81, 2013. This year, Black Friday starts earlier, with some retailers opening early on Thanksgiving evening. HYOSUB SHIN / HSHIN@AJC.COM

November 28, 2013 Buford – Jennifer Elinburg (left), of Buford, pushes her cart thru the store to shop for her son at the Toys R Us store on Financial Center Way in Buford on Thursday, November 28, 2013.  HYOSUB SHIN / HSHIN@AJC.COM

Lastly, Staples has announced that all stores will be closed on Thanksgiving Day. Of course, you will still be able to shop Thanksgiving Day deals online at Staples.com. In-store deals will start at 6 a.m. on Friday, Nov. 27.

This isn’t really surprising considering the rise in online shopping, but you can bet Staples probably wasn’t doing big business in stores on Thanksgiving night.

We’ll have to wait and see what the big box retailers and department stores are up to for Black Friday shopping.


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