Buckhead Atlanta has marked its one-year anniversary with a name change. This month, the $1 billion mixed use development quietly became The Shops Buckhead Atlanta — its third name since the original Streets of Buckhead project collapsed during the recession.
While the reasons for the name change are unclear, shoppers have seemed oblivious to the switch and current retail tenants are rolling with it. In August, California-based developer Oliver McMillan presented plans for phase two of the development which will feature more than 300,000 square feet of additional retail, restaurants and more.
In the meantime, shoppers who may be intimidated by the luxury brands at the Shops Buckhead Atlanta will appreciate some of the more affordable luxuries the development has to offer.
One of the newest retailers, Planet Blue, recently hosted a grand-opening party to showcase the brand’s fall collection. The Southern California-based lifestyle brand offers a range of women’s apparel and accessories with bohemian flair. The store is the first location in Atlanta. The wide selection of items in-store is a who’s who of Cali born brands such as Current/Elliot, Pam & Gela, Wildfox, Chan Luu and Jen’s Pirate Booty, a collection of dreamy, gauzy tops and dresses designed by former Planet Blue buyer Jen Rossi. Planet Blue also carries a collection designed in-house called Blue Life.
Perhaps most appealing to shoppers is the price point. Clothing at Planet Blue can be found for under $100 to $400 and up, so it’s sure to offer an alternative to shoppers who fear they can’t afford the price of entry to the super high-end stores.
Other stores, including fragrance purveyors Diptyque and Warby Parker, also offer a shopping experience for those seeking more affordable luxuries. Warby Parker’s fall collection features new hues and styles of eyeglasses which start at $95. You can order in-store with your prescription and have glasses mailed to your home free of charge or you can browse the selection and order at warbyparker.com later.
Diptyque’s new 34 Collection includes the candles for which they are known in scents such as La Prouveresse and Le Redoute, as well as a limited edition parfum, the jasmine based Essences Insensees. Diptyque scents are unisex and focus on raw, natural ingredients. The full range of products includes candle holders, scent diffusers, multi-use fragrances, skincare and a limited edition set of notebooks.
Personal fragrances start at $90 for 50 ml of eaux de toilette spray. Candles start at $60 with a 60 hour burn time and are suited to scent combining. Shoppers can get recommendations from the boutique and orders can be delivered the same day or overnight.
New retailers are still opening at the Shops at Buckhead including of the highly anticipated opening of the Tom Ford boutique expected in Spring 2016. Dior is also expected to open soon.