Plus-size fashion and Lilly Pulitzer arriving soon at Target

Target is making good on its promise to plus-size fashion lovers having announced today plans for a new line specifically for the plus-size woman.

 AVA & VIV is designed by Target’s in-house design team and features basics and trendy pieces priced in the range of $10 – $80. It will roll out to stores from mid-February through March and will be available online Feb. 22.

The collection will be updated monthly. It is being promoted by several popular fashion bloggers including  Nicolette MasonChastity Garner and Gabi Gregg , who were invited to Target headquarters in Minneapolis to preview the line. The bloggers will also be featured in the look book which being released tomorrow.

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In other Target fashion news, the mass retailer has also partnered with Lilly Pulitzer for a limited-edition collection of apparel, shoes and accessories for women and girls, home goods and cosmetics. The collection, Lilly Pulitzer for Target, will be available at all Target stores in the U.S. and on Target.com beginning April 19.

If you can’t wait check out @LillyforTarget on Instagram for more photos.

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